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7 ordinary things that cost more than life insurance, blog feature image

Have you ever thought that life insurance was too pricey for you? According to a 2021 Insurance Barometer Study by LIMRA and the nonprofit organization Life Happens, the majority of Americans don’t buy life insurance because they think it’s too expensive. In fact, more than half (81%) estimated the cost at over three times what it really is!

So, how much does life insurance really cost? With Direct, you could get a life insurance policy for less than 75 cents a day! Check out our infographic below to compare the cost of life insurance to these common day-to-day purchases. What else can you think of that costs more than life insurance? Share your ideas in the comments below!

To learn how term life insurance can benefit your family and to get a free quote, get started online, call 1-877-GO-DIRECT (1-877-463-4732), or visit a friendly local agent at a store near you.



Feature ImageThink life insurance is expensive? Think again! The cost per day for a term life insurance policy may actually be less than these ordinary things.

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Cup of coffee:

Many of us need our daily cup of joe. A cup of coffeehouse coffee costs between $1.00 and $5.00.

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Soda is America’s other favorite caffeinated beverage. Coke and other sparkling beverages cost around $1.99 for a 20 oz. bottle.

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Candy bar:

Whether it’s a go-to mid-day snack or an impulse buy at the check-out line, a candy bar costs at least $0.89.

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An apple a day keeps the doctor away. Depending on the variety and weight, 4 small apples, 3 medium apples, or 2 large apples cost around $1.00 to $4.50.

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Paying to download a song, mobile app, or game can cost anywhere from $1.29 in iTunes to $28.99 for a premium app upgrade. Costs vary, but every one-time and in-app purchase, or subscription can add up.

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Scratch-off ticket:

Play the lottery? Scratch-off tickets cost between $1.00 and $20.00 depending on the game and your state.

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Rideshare services offer a convenient way for people to get from point A to point B, costing around $10.00 and $13.00 on average for a single ride.












* Individual term life insurance by Direct General Life Insurance Company, Policy: 58TL02010713. Direct General Group, Nashville, TN. Per day amount based on
annual premium for insured 18-50 years old with a 25,000 policy. Additional
fee applies. Policy terms and conditions apply. Premium and other terms will
vary by state, the insured’s age, and the selected coverage.