| Auto Insurance
African American female driver with glasses, looking out her car window and giving the camera a thumbs up

“Love” may not be the first word that comes to mind when you hear “car insurance,” but we think it’s totally possible to love your insurance company with perks like low down payments, fun sweepstakes and giveaways, and even a free smartphone app that rewards you for safe driving habits! Check out the top 10 things to love about Direct Auto Insurance and see why falling “head over heels” for your car insurance company has never been easier, at least when you’re with us!

#1: Low Down Payments1

We do our best to make insurance affordable, regardless of your driving history, by offering low down payments and low monthly rates. A lower down payment means you can get the car insurance you need to get back on the road and back to the things you love.

#2: Community Involvement

Our agents live and work in the communities they serve, right alongside our customers. That’s one reason we take special interest in supporting so many neighborhood events, like Nashville’s Star-Spangled Salute to Vietnam Veterans.

#3: Great Auto Insurance Discounts2

We offer 12 auto insurance discounts with savings of up to 25% to help you get the low rate you deserve, including a Safe Driver, Good Student, and Multi-Car Discount!

#4: Customizable Payment Options3

You, your car, and your car insurance policy are all unique. Why shouldn’t your payment plan be too? With Direct Auto, you can easily match your insurance plan with your budget, which could help to make your insurance even more affordable. Simply choose your payment date, plan your payment schedule, and decide on your monthly payment. Learn more about customizing your payments!

#5: Everyone Is Welcome to Apply for Coverage

This is a big part of who we are at Direct Auto. We welcome everyone to apply for coverage, regardless of their driving history. Whatever the circumstances may be, it’s our goal to work with you to find a policy that fits your needs.

#6: An App That Rewards You For Safe Driving4

We like to have fun too! That’s one reason we created the DirectDrive® App. This free smartphone app rewards you for safe driving behaviors, like smooth acceleration and driving at lower speeds. You get real-time feedback to help you improve your driving skills and could even earn up to $10 a month for quality miles logged. That’s up to $120 a year, just for being a safe driver and using DirectDrive!

#7: New & Innovative Payment Options5

Between picking the kids up from school, running errands, and making it to work on time, no one day is ever the same for you. You need convenient payment options that make it easy to take care of your auto insurance payments on-the-go, or an option that meets you where you already are–like at the laundromat! That’s why we offer a handful of innovative payment options, like via text message or at a neighborhood kiosk.

#8: Convenient Neighborhood Locations

Sometimes you just need to talk to a real person. We get it. Stop by one of our more than 400 store locations to talk to a friendly, experienced agent that can help you understand your insurance options on your own terms and on your own time.

#9: Bilingual Staff & Agents

¡Nosotros hablamos español! Llame gratis al 1-855-495-2650 y con gusto te atenderá en español uno de nuestros agentes. En Direct tenemos el seguro de auto que puede pagar, con el respeto que usted se merece.

#10: Easy-to-Understand Coverage Plans

Are you a single driver, member of the military, senior citizen, or have a big family? We’ve pulled together some basic car insurance coverages, other services, and potential discounts that may be just right for your needs. Why? Because we believe that finding the coverage you want shouldn’t to be complicated. See just how simple it can be when you check out our coverage blends!

When you’re a customer at Direct Auto, you’re part of our family. Learn more about what sets Direct Auto apart from other insurance companies, like low down payment car insurance, and call 1-877-GO-DIRECT to experience the difference today! Or, stop by one of our many neighborhood locations to find car insurance near you!


1. Down payments vary based on coverages, pay plan selected and state requirements
2. Discounts vary by state, may only apply to certain coverages and are subject to terms and conditions.
3. Pay plans vary by state and are subject to terms and conditions.
4. DirectDrive App use is subject to terms and conditions. Participation in DirectDrive Focus Group Study is strictly voluntary and subject to terms and conditions. Rewards earn 1¢ per quality mile, 1 mile trip minimum (maximum of $10 a month). Direct reserves the right to terminate the Study at any time. Void where prohibited
5. Pay-by-text provided by FirsTech, Inc. Standard messaging rates may apply. More information about FirsTech, including their privacy policy, at firstechinc.com