| Auto Insurance
JJ Hightail 25th Anniversary

Did you know Direct Auto Insurance is celebrating its 25th anniversary in 2016? This year marks 25 years we’ve been providing customers with the low rates and great services they deserve from an auto insurance company, regardless of their driving history—and we think it’s a milestone worth celebrating.

Our Story

In the early 1990s, William C. Adair envisioned a premier, non-standard automobile insurance company that would serve its customers better than any other insurer, and in April 1991, he founded Direct Insurance Company, the first in the Direct General Group. Since then, Direct has emerged as a leader in nonstandard auto, rapidly expanding across the Southeast with more than 400 store locations in 11 states.

Changing Faces

While some things haven’t changed since 1991, like our low rates and great services, the face of our company has. You might remember our original spokesperson, Jacqueline “Jackie” Adair (wife of William C. Adair), from earlier ads and commercials. Next came the signature mustache and sharp red racing suit of our spokesperson, JJ Hightail.

Beyond Auto Insurance

Another thing that’s changed in the last quarter-century? The products and services we offer. We’ve come a long way from our humble beginnings and now, in many of our footprint states, offer products in addition to auto insurance, such as:

  • Term Life Insurance
  • Roadside Assistance
  • Emergency Protection
  • Mexico Insurance
  • Commercial Auto Insurance
  • Motorcycle Insurance

An Evolution of Convenience

As times change, so does technology. We pride ourselves on being flexible at Direct, evolving with time and technology to meet our customers’ needs in the most convenient ways, and here are just a few examples of how we’ve done that:

  • Dynamic Drive
    Earn a discount for downloading the app and registering for the DynamicDrive program that monitors driving behavior.

Join the Celebration

We’ve come a long way since 1991, from adding an array of new products to opening more than 550 stores throughout the southeast and other parts of the U.S. But most importantly, we’ve been able to provide loyal customers with peace of mind protection for 30 years, and that’s a reason to celebrate.

Stay tuned for details about how we’ll be marking this special occasion!


*Not all products, discounts or payment plans are available in all states or distribution channels.

Insurance is underwritten or administered by members of the Direct General Group, Nashville, TN. Cost may vary based on how you buy and are only offered in states where we are licensed to do business. You can find this information on our website: directgeneral.com.

Life insurance by Direct General Life Insurance Company. Policy: 58TL02010713

Roadside Assistance and Emergency Protection Plans are not insurance and are administered through NationSafeDriver, Boca Raton, FL which is not affiliated with the Direct General Group

Direct Auto Insurance is an agent under contract with MXGA Inc, a general agent representing various insurers authorized to do business in Mexico. Mexico Auto Insurance is currently only offered by us in select Direct Auto Insurance locations and is not available through Direct’s call center or website. All claims and policy services, including payments, endorsements, and renewals for Mexico auto insurance policies, are handled by MXGA. Coverage subject to policy terms and conditions.

Commercial auto insurance produced by Right Choice Insurance Agency, Inc. and Direct General Insurance Agency, Inc. d/b/a Direct Auto Insurance as agents for Titan Indemnity Company, a Nationwide Insurance Company & its affiliates. Not available in all stores. Pay plans, discounts and coverages subject to terms and conditions.