| Savings & Tips

With the holidays quickly approaching, it’s time to gear up for the biggest shopping day of the year: Black Friday 2017! Stores will announce blowout deals and ridiculous savings, but how do you know if you’re truly getting the best deal? You’ll have to dig deeper to get past the flashy advertisements, but doing your research can help you get what you need—without breaking the bank. To help you save time and find the smartest deals, we’ve put together a list of the top 5 things to buy—and NOT to buy—on Black Friday.

The Best Items to Buy on Black Friday 2017


Is your washing machine about to give out? You’re in luck! Black Friday deals on major appliances can save you a ton, but you’ll need to act fast and wake up early, as most appliance retailers offer their deepest discounts as doorbuster deals.

DVDs and Video Games

It’s often easier to stream something online or purchase a digital copy. But on Black Friday, prices are so low that you may actually save money by purchasing hard copies of DVDs, boxed sets of your favorite shows, and video games as stocking stuffers (or for yourself!).

Brand Name Electronics

Big box stores usually offer awesome Black Friday deals on brand name laptops, tablets, and more. You may be purchasing last year’s model, but with technology developing so fast these days, you’ll still be getting a great product.

Cookware and Kitchen Gadgets

It’s hard to justify buying quality cookware or obscure kitchen gadgets like pasta makers or fondue pots at full price. But with Black Friday deals, you can snag these items for much less than you’d normally pay. So go forth and purchase that quesadilla maker with the matching sopapilla fryer you’ve been eyeing!

Tools and Power Tools

When you’re shopping for the DIY-er in your life, keep your eye on home improvement stores for lower-than-usual prices on quality tool sets and power tools. A little comparative shopping goes a long way in this category.

The Worst Items to Buy on Black Friday 2017


Sure, toys will be discounted on Black Friday, but if you can wait, the best possible deals will likely happen on Cyber Monday. A few days could save you big bucks.


If you’ve done extensive research on cell phones and plan pricing, it’s possible to get a good deal on a new smartphone. But if you’re not careful, purchasing a discounted smartphone could get you roped into a plan that will cost you much more in the long run. Ouch!

Designer Clothing and Accessories

Unfortunately, the discounts offered on high-end and designer items likely won’t be significant on Black Friday. There is an exception, though! If you have an outlet mall close by, there’s a good chance that designer outlet stores will offer great prices.


You can find much better prices if you can wait until after Black Friday to purchase furniture. Actually, after December 31st. In the beginning of 2018, stores will need to make space for new styles, so discontinued styles and floor models tend to be offered at the lowest possible prices.


Can you squeeze ONE more holiday travel season out of your old luggage? It may be best to wait until February or March to purchase a new suitcase. Holiday travel will be over, but the sweet spot right before summer travel can mean great deals for you!

Black Friday deals only come around once each year, but what about car insurance deals? Direct Auto Insurance makes it easy to save on car insurance year-round. We offer low rates and great car insurance discounts,* no matter what time of year it is. On average, those who switch to Direct Auto save $565 a year.** Now that’s a sweet deal! Get a car insurance quote today to see how much you could be saving! Call 1-877-463-4732 to start today! 

Related Information:

Tis the Season for Black Friday Parking Tips & Tricks

7 Tips For The Black Friday Shopping Warrior

Direct’s Holiday Gift Guide: 10 Great Gifts for Everyone on Your List

*Discounts may only apply to certain coverages and are subject to terms and conditions and may not be available in all states or distribution channels. Price may vary depending on how you buy.

**$565 Savings information based on August, 2012 survey of customers who recently switched to Direct. Premiums & savings will vary.