With a focus on second chances, Direct Auto’s new “Get Direct & Get Going” campaign features three celebrity spokespersons who stumbled at the high point of their career — but were able to get going again. They include world-renowned figure skater, Tonya Harding; ex-pro football player, Johnny Manziel; and rapper-producer, Fat Joe. This new initiative builds on the company’s founding belief that everyone should be able to get the coverage they need, the services they want, and the respect they deserve, regardless of their history.
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Get Direct & Get Going: Johnny Manziel (:30)
Get Direct & Get Going: Tonya Harding (:30)
Mean Tweets with Johnny Manziel (:21)
Welcome Back with Tonya Harding (:30)
Fat Lies with Fat Joe (:22)
Direct Auto Insurance spokesperson and rapper-producer, Fat Joe, shares a car insurance myth and talks about discounts.